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Showing posts with the label marketing

Why Writing Has Become Content Creation

  The Many Voices of Humanity Writing comes to shore in a rush of the tide and then subsides to a restful point before returning  Photo by Mackenzie Andersen Intro This is a short piece I published on Medium about writing, only today it isn't called writing, it is called content creation. The distinction is that content creation is the voice of many people, not just the traditional professional author. Its quite fascinating to absorb all kinds of voices from all over the world and absorb ones self into the meaning of humanity itself.  Since Andersen Design began in 1962, it has always done its own catalogs and marketing. When we are properly funded with a facility and a staff, I look forward to developing a content management team filled with many voices. Andersen Design has a long tradition of recognizing raw talent and on the job training. Please sign up for our mailing list and indicate your level of interest here. photo by Mackenzie Andersen A question was posed in a ...

Visualizing A Photo, Graphics and Marketing Studio

            The Flying White Bird will be one of our Kickstarter rewards I haven't been able to write so often these days because I have shifted my focus to creating the rewards pages for our upcoming KickStarter Project, which you can find in my pages links to the right. Every step of the way, the work is more than one realizes.  At first I thought we would have half a dozen rewards based on the model of other KickStarter projects but then realized that we should be out own model and think of this along the lines of the New York Gift Show which we used to be preparing for at the start of each year. The concept is similar- taking advance orders to be filled in an estimated lead time. Why not offer our fundraiser supporters a similar line of selections that we offered at the NYC Gift Show ? As I am creating the pages I am imagining the way I would like to be working - with a photography and g...

Ceramics Slipcasting: Art Meets Business As A Way Of Life

This is the current Introduction to our soon to be launched KickStarter project- still a Work in Progress A Ceramic Slip-Casting Studio: An Art, A Business, A Philosophy and A Way of Life by Susan Mackenzie Andersen Andersen Studio's Mold Making Kickstarter Project is a foundational process  for kickstarting  our envisioned evolution of a historical family run ceramic design and production studio, established in mid-century by our esteemed parents, the twentieth century ceramic designers, Weston and Brenda Andersen.  Our dream is to pass on the creative lifestyle and a living legacy in the form of the Great American Ceramic Designers Craftsman Network built on our brand, Andersen Studio- Andersen Design Stoneware established in 1952. A page from Images of America showing Andersen Studio Andersen Design in the early 1950's when we were known as Ceramics by Andersen. Click to see more. Andersen Studio is a local historical landmark on the Boo...