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Showing posts from July, 2013

New Ceramic Production Ideas in Search of Innovative Marketing Consultant.

The Fin Whale

We visited with a SCORE specialist on licensing this week for a very informative meeting but left with an overwhelming new list of things to do before that can become a reality.

Andersen stoneware's assets are our name, our history, and our designs and original glazes with a long established marketability but, as a family business we made mistakes that resulted in working in a space and staff too small for the size of our complex company.

I have been writing about concept of  The Great American Ceramic Designers Crafsmen Network. I have learned that there is a company on the West Coast that is doing what I envision. The Company is Mud Shark Studios. They do mold and production work for others which supports their own studio work. I envision a network of similar operations and have suggested that such operations can be located in low income areas and help to revitalize the economy in a way that utilizes skills within the existing populous- but they can be located…