As one stream flows deeper into an artificial world, an alternate current follows the way of nature. How will this play out in human evolution?
|Michael Dziedzic Unsplash|
I wish I could remember what the crystal clear logic of the dream I was waking up out of this morning, was about. It was an epiphany occurring in the realms of consciousness to which my present point of focus has no access, and yet can feel its effects, bubbling up from the depths as momentum transporting crystal clarity, and eluding objectivity.
The previous day I read a marketing article about data analysis. The author portrayed data marketing experts as having the ability to determine with utmost certainty how customers view a company. The companies themselves merely hold beliefs and have no access to the realms of knowledge that data experts will deliver with their algorithm artistry.
I thought of the many questionnaires I have filled out delimited by pre-formatted choices, none capturing what I really feel about the subject, the questions directing the answers.
|Inspired by the Sea, The classic Turned Gull, slip-cast ceramic gull designed by Weston and Brenda Andersen in the 1960s has retained its marketability ever since. Photo by Mackenzie Andersen|
I follow the author of the data marketing story on Medium. The author alternatively comes across as a cold corporate executive or an Indie writer screaming to be let out. As interestingly as she screams, she doesn’t act and so the data analysis story is a return to the fold, marketing her skills to the corporate world for the corporate world. She can’t escape. She is at the top of her field. Her skills are impressive but her story reinforced my appreciation that my background, working for a family business, Andersen Design, designing, and crafting hand-made ceramics, is a world where marketing is people to people or business to business and not based on calculated algorithms.