As I am thinking about this, all kinds of ideas are connecting with one another, which is how a network functions in essence.. Kickstarter is about projects but there are projects within projects within goals within goals. Andersen Studio is a goldmine of projects but I want to start from the top down, talking first about the ultimate goal , which is transforming Andersen stoneware into something in which future generations can be involved and feel a part of as much as we feel a part of this family business. Today I am thinking that this network, which I have envisioned for so long , fits like a glove with KickStarter.com. My idea is a network of privately owned businesses that share some connections such as productivity rights for selected Andersen designs and marketing, which is an area in which Andersen stoneware has an established presence with roots going back to the mid-century . The reason I came up with this concept is because I meet so many people who want to be the ...
Andersen Studio Evolution Diaries is a journal of Andersen Studio's business evolution commencing on June 25 2012